Lead roles: Motion Design | 3D Motion Tracking | Compositing | Color Grading | Sound Design
Collaborative roles: Ideation | Storyboarding | Production
GOAL
Capture the attention of Benefits Managers with an engaging high-level introduction to the new HealthEquity Assist product suite and its three sub-products.
ROLE
Collaborated closely with the product marketing team to understand pain points and emotional drivers for this specific audience, and tailored the edit to evoke emotion. Introduced new branding with immersive graphic elements and color cues. Designed and animated product UI interactions for products still in development.
IMPACT
HealthEquity’s highest performing product launch video
19.3% engagement rate (target 7%)
9.2% click-through-rate (target 5%)
77% avg. watched
