MOTION DESIGN ╳ UI ANIMATION
App Feature Demo
VIDEO
HealthEquity Assist
Skills demonstrated: Graphic Design | Motion Design | UI Animation | 3D Animation | Sound Design | Narrative Structure
IMPACT
// HealthEquity’s most-watched video of 2025 and 2026.
First 48 hours:
12,000 organic views ╳ 89% viewer retention
136 hours of watch time
Total:
56,000+ organic views ╳ 85% viewer retention
622+ hours of watch time
GOAL
Announce passkey login for the HealthEquity mobile app and make setup feel simple with a punchy product video.
ROLE
Led art direction, motion design, and sound from concept to completion on a rush timeline. Engaged and retained viewers with story beats and smooth, intuitive motion design. Guided learning of new app features with sleek, simplified UI animations.
