Goal:
Launch a new explainer video series to expand HealthEquity’s educational content reach and position the brand as a trusted mentor for members seeking a clear, foundational understanding of Health Savings Accounts (HSAs).
Role:
Led all post-production, including editing, color grading, design, and animation. Developed a clean, minimalist motion graphics style to clarify complex ideas and reinforce key messaging. Built MORGRT templates to maintain consistency and reduce editing time by 75%, streamlining future workflows.
Impact:
The series quickly became a top performer in HealthEquity’s video library, generating:
40,000+ organic views
1,000+ hours of watch time in the first year
Long-term efficiency gains across the video pipeline
40,000+ organic views
1,000+ hours of watch time in the first year
Long-term efficiency gains across the video pipeline
