GOAL
Edit a 15-sec social spot, creatively repurposed from existing footage, to drive awareness for Chameleon Cold-Brew.
ROLE
Pitched concept and led post: editing, sound design, color. Used reverse-story device to cleverly trace a cup of coffee back to its ethically-sourced origin.
IMPACTWidely used on social media, the success of this video led to led to five additional social edits and a short film highlighting CCB's initiative to support women coffee producers in Myanmar and Sumatra
