MOTION DESIGN ╳ UI ANIMATION
AI Product Launch
VIDEO
HealthEquity ╳ HSAnswers
IMPACT
With only days until the product launch, this project was requested as a high-priority video aimed at driving traffic to the HSAnswers landing page.
It ultimately became one of the year’s top-performing LinkedIn posts of 2024 for CTR (5.75%) and engagement (8.41%).
GOAL
Drive traffic to the HSAnswers landing page with a punchy 15-second social spot. Find creative ways to make a simple search box feel exciting and innovative while maintaining consistency with brand guidelines.
ROLE
Led art direction, motion design, and sound from concept to completion on a rush timeline. Translated ideas into impactful animated visuals that supported marketing and brand goals.
