GOAL
Create a documentary-style short showcasing real member outcomes to build credibility and trust with members. Demonstrate how HealthEquity HSAs can empower everyday Americans to build a more secure future.
ROLE
Led post: editing, color, sound, motion design, and emotional storytelling. Shaped the narrative from unscripted interviews, curated supporting visuals, and aligned tone, emotion and brand messaging with the director and stakeholders.
IMPACT
HealthEquity’s top-performing testimonial
11,000+ organic views
85% average percentage viewed (format avg. 53%)
127+ hours of watch time (format avg. 25 hours)
Synopsis: Warren, a long-haul truck driver, reflects on the freedom and uncertainty of life on the road, and the unexpected financial challenges that come with it.
Through candid storytelling, he explains how his HealthEquity Health Savings Account (HSA) became a foundation for long-term confidence, allowing him to prepare for healthcare costs and retirement with clarity and control.
Timeline and story arc
Florida color grade
