GOAL
Create a documentary-style short film showcasing the real-life impact of HealthEquity’s HSA offerings, using a member’s personal story to build credibility, empathy, and trust.
ROLE
Led all post-production, including editing, color grading, sound design, and animation. Crafted the narrative arc from unscripted interviews, curated supporting visuals, and collaborated with the director and project stakeholders to align tone, emotion, and brand messaging.
IMPACT
The Barnes Family story is HealthEquity’s top-performing testimonial video to date.
11,000+ organic views
85% viewer retention
127+ hours of watch time
500% increase in watch time compared to average testimonial benchmarks.
Synopsis: Warren, a long-haul truck driver, reflects on the freedom and uncertainty of life on the road, and the unexpected financial challenges that come with it.
Through candid storytelling, he explains how his HealthEquity Health Savings Account (HSA) became a foundation for long-term confidence, allowing him to prepare for healthcare costs and retirement with clarity and control.
The short film humanizes financial wellness and shows how the right tools can empower everyday Americans to build a more secure future.
