Skills demonstrated: Graphic Design | Motion Design | UI Animation | 3D Animation | Sound Design | Narrative Structure
GOAL
Announce passkey login for the HealthEquity mobile app and make setup feel simple with a punchy product video.
ROLE
Led art direction, motion design, and sound from concept to completion on a rush timeline. Engaged and retained viewers with story beats and smooth, intuitive motion design. Guided learning of new app features with sleek, simplified UI animations.
IMPACT
HealthEquity's most-watched product video.
First 48 hours:
12,000+ organic views ╳ 89% viewer retention ╳ 136+ hours of watch time
First 3 months:
29,000+ organic views ╳ 83% viewer retention ╳ 315+ hours of watch time
