THE PROJECT
ButterCMS hired me to create a website hero video that would give potential customers a strong first impression of their brand and a clear overview of their product.
I combined 3D animation, motion graphics, and animated titles to highlight the platform’s key features and bring the software to life in an engaging, energetic demo.
I combined 3D animation, motion graphics, and animated titles to highlight the platform’s key features and bring the software to life in an engaging, energetic demo.
THE RESULTS
The video quickly became one of their most-viewed assets. For four years, it was the first thing customers saw when visiting their website.
The video served their sales and marketing teams as a highly shareable explainer video that clearly communicates the value their service delivers.
Role: Motion Graphics Designer | Motion Graphics Editor | Voiceover
Landing page image: The video featured an animated thumbnail designed to draw viewers’ attention and encourage them to watch before exploring the website.
