MOTION DESIGN ╳ UI ANIMATION
Product Explainer
THE VIDEO
ButterCMS
Hero Video
Primary above-the-fold asset for 4 years. One of ButterCMS’s most-viewed videos; widely used by sales/marketing as a shareable explainer.
Role: Led art direction and motion design from concept to completion. Rebuilt the UI in After Effects for 3D motion and flexible interactions, and used animated titles to reinforce key messaging.
HERO VIDEO FEATURED ON BUTTERCMS WEBSITE:
