GOAL
Create a homepage hero video that delivers a strong first impression and a clear product overview.
ROLE
Led art direction and motion design from concept to completion. Rebuilt the UI in After Effects for 3D motion and flexible interactions, and used animated titles to reinforce key messaging
IMPACTPrimary above-the-fold asset for 4 years. One of ButterCMS’s most-viewed videos; widely used by sales/marketing as a shareable explainer.
The hero video used an animated GIF thumbnail to grab attention and drive video plays before scroll.
