DOCUMENTARY EDITING ╳ COLOR ╳ SOUND DESIGN
Brand Story
VIDEO
HealthEquity ╳ The Barnes Family
IMPACT
// HealthEquity’s top-performing testimonial
11,000+ organic views
85% average percentage viewed (format avg. 53%)
127+ hours of watch time (format avg. 25 hours)
GOAL
Edit a documentary-style member story to build credibility and trust with members. Showcase real member outcomes using authentic brand storytelling.
ROLE
Led post: editing, color, sound, motion design, and emotional storytelling. Shaped the narrative from unscripted interviews, curated supporting visuals, and aligned tone, emotion and brand messaging with the director and stakeholders.
STORY
Warren, a long-haul truck driver, reflects on the freedom and uncertainty of life on the road, and the unexpected financial challenges that come with it.
Through candid storytelling, he explains how his HealthEquity Health Savings Account (HSA) became a foundation for long-term confidence, allowing him to prepare for healthcare costs and retirement with clarity and control.
TIMELINE & STORY ARC
"FLORIDA" COLOR GRADE
